A brand identity that gets to the heart of your brand. If you want customers to identify and associate with your brand, you need a strong, cohesive brand identity. A successful brand identity does more than present the appearance of consistency to your customers; it needs to connect with them on a deeper level.
A good identity knits everything together, even if your organisation has multiple brands. It should generate the emotional associations most desired by your target markets, while staying true to who you are as a business.