Frequently Asked Questions

Welcome to our FAQs page, where you’ll discover insights into our expertise across design, branding, SEO, content, photography, and more. Get answers to common queries, empowering you with the knowledge to make informed decisions for your business.

Service Based Websites

A service-based website is designed to showcase your services, expertise, and value proposition. It allows potential clients to learn about your offerings, leading to increased enquiries and conversions. A service-based website can be a simple five-page website or a comprehensive website with many pages and functionality options. It simply means that it is not an e-commerce website.

A service-based website is not typically for selling your products and services online – this would be an e-commerce-type website.

We start with planning the page structure and content strategy by learning about and understanding your services, target audience, and business goals. Our team then creates a user-friendly, visually appealing website design that effectively communicates your services and encourages user engagement.

Absolutely, we can integrate booking and scheduling plugins that allow clients to easily book appointments or services directly from your website. This is just one example of functionality that can be added to your site. There are many other types of functionality that can be incorporated into your website design to make it easier and help automate your business for you.

As a brand agency that specialises in brand identity, we are able to work with you to incorporate your logo, brand colours, typography, and overall aesthetic into the website design, ensuring a consistent and recognisable brand identity. Usually with the aid of your brand guideline document (should you have one), this is always a great help to ensure your brand remains consistent.

Yes, we provide responsive design on all our websites, ensuring your website looks and functions seamlessly on all devices, from desktops to tablets and smartphones.

We implement on-page SEO techniques throughout your website, optimising content, metadata, alt tags and other elements to improve your website’s visibility in search engine results and attract organic traffic.

Absolutely, we design websites on a user-friendly platform and builder within WordPress, enabling you to easily update and manage content without technical expertise. There is no coding required from your end. We are always able to support you should you require any help with updating the content on your site.

Yes, we include one-hour training sessions with every website we build to familiarise you with the WordPress dashboard and content management system (CMS), allowing you to confidently manage your website’s content and make updates, changes, additions and deletions.

In your website design, we can create sections to prominently display customer testimonials as well as reviews. This can be dynamic being a direct feed from your Google Reviews which helps to build trust and credibility with potential and existing clients.

Being experts in both UI and UX design, we focus on intuitive navigation, clear call-to-actions, and a user-centric design approach to guide visitors through your services and encourage them to take desired actions that lead to qualified enquiries and sales.

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E-Commerce Websites

An e-commerce website enables you to sell products or services online, expanding your reach and providing customers with a convenient shopping experience.

We start by understanding your products, target audience and business goals. Our team then designs your website using the WordPress and WooCommerce platform with secure payment gateways and easy-to-use navigation.

Yes, we can integrate supported* inventory management system plugins that allow you to efficiently manage your inventory, track orders, and keep customers informed about their purchases.

*There are a range of inventory management systems globally that integrate seamlessly with WooCommerce.

Security is a high priority and we do this by implementing SSL certificates, secure payment gateways, and following best practices to protect customer information. We also install anti-hacking software plus some other procedures to protect you and your business.

Yes, we design and optimise the checkout process for simplicity and efficiency, reducing the number of steps and distractions thereby increasing the likelihood of completed purchases. We can also setup automatic emails which can be sent to the customer to remind them of their abandoned cart.

Absolutely. This is a high priority since Google penalises sites that are not mobile-responsive. We ensure a responsive website design across all pages of your website to provide a consistent and enjoyable shopping experience across all devices.

As part of our basic e-commerce website setup, we implement SEO techniques such as optimising product descriptions, meta tags, and URLs to improve your website’s search engine rankings and visibility. By using our SEO service, this can be further enhanced and improved for greater reach.

Yes, we often include sections for customer reviews and ratings, helping potential buyers make informed decisions. In your website design, we create sections to prominently display customer testimonials as well as reviews. This can be dynamic being a direct feed from your Google Reviews which helps to build trust and credibility with potential and existing clients. Not all our customers require this feature, so be sure to ask for it.

We generally integrate popular payment gateways such as Stripe and PayPal. There are other options if you like, but generally, Stripe gives you all the options you’ll need, including Google Pay, Apple Pay etc.

Yes, WooCommerce comes standard with features that allow you to easily create and manage promotional offers, discounts, and coupon codes.

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Brochure Design

Brochures serve as an excellent form of marketing that provides a professional presentation of your business about your products or services. It helps to engage and inform any potential customer. It provides a great sense of credibility and allows you to provide something tangible at events or business meetings.

We start by understanding your products, target audience and business goals. Our team plans the structure and layout with your collaboration and then designs your brochure to suit your brand. If you require, we can arrange for our copywriter to create all the written copy, plus a photographer to capture your products or services, your offices, your staff or whatever suits your business.

Our background is in brand identity – so we understand the importance of keeping your brand consistent. We will ensure that all design elements, colours, and typography in the brochures align seamlessly with your brand identity.

We design a variety of brochures, square one, tri-folds, bi-folds, gatefolds, and many more. Whatever is going to help showcase your business and stand out from the competition. All our designs are customised to portray your products and services in the best possible way.

The combination of compelling images, graphic visuals, concise text and typography, plus effective layout techniques ensure a visually engaging yet informative brochure. We will help you to create all the written text in a structured format.

Yes, we are able to design brochures in multiple languages to cater to a diverse audience and expand your reach. We partner with translation agencies who help us with the translation and when required, the layout of the text (eg. Chinese).

We provide the final brochure designs in print-ready formats such as PDF, as well as any other formats you may require for online distribution. Most of the time, we deal directly with the printers so the client hardly ever wants to see the finished files – all they want is their beautiful new brochure!

Besides the point that your brochure design will be branded with your unique brand identity and colour palette, we always conduct competitor research to identify unique selling points and design elements that will differentiate your brochure from your competitors.

As well as having a strong focus on design, we have worked with print for over 30 years and understand the printing process intimately. We won’t leave you stranded and would prefer to manage the printing process for you, to ensure your design comes out as it should with a seamless printing process.

A professionally designed brochure complements your other marketing efforts with a strong visual element and detailed information, reinforcing your brand, and leaving a tangible and highly positive impression with your audience.

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SEO (Search Engine Optimisation)

EO stands for Search Engine Optimisation. It involves optimising your website’s content, structure, and technical elements to rank higher in search engine results, leading to increased organic traffic.

We integrate SEO best practices by optimising on-page elements, adding relevant metadata, implementing clean code, improving site speed, and creating a search engine-friendly website structure.

Yes, as part of any SEO package, we will conduct thorough keyword research to identify high-impact keywords that potential customers use to find businesses like yours. This is done with collaboration with you to determine which keywords are most relevant to your business.

On-page SEO involves optimising elements like meta tags, headings, and content to align with targeted keywords, which helps search engines understand and rank your content. This means making sure the H1 heading (main headline) on every page is descriptive and relevant to the content on that page, and that each of the subsequent headlines (H2, H3, H4) is also relevant and represents search terms we’ve defined.

As part of any of our SEO packages, one of our strategies is building high-quality backlinks to your site in order to enhance your off-page SEO efforts is a high priority to get you ranking well on Google.

Good quality content is crucial for SEO. We create high-quality, relevant, and valuable content that not only engages your audience but also signals to search engines that your website is authoritative.

Regular content updates are beneficial. While the frequency varies based on your industry and audience, consistent updates signal to search engines that your site is current and relevant. The best way of adding new content to your site is through the use of blogs or news articles. These can also be repurposed for content marketing such as social media posts.

Yes, we integrate your website with Google Analytics where you can monitor your website’s performance, track key metrics, and provide insights to refine your SEO strategy. As part of our SEO packages, we also provide detailed monthly reports to show what we’ve been doing, the results and what still needs work.

Yes, we offer local SEO optimisation, which is vital for businesses with a physical presence as it helps improve visibility in local search results and drives foot traffic.

Because this is what we do in our business, our team need to stay updated with the latest industry trends and algorithm changes to adapt our SEO strategies and keep your website optimised for improved rankings and visibility. This is constantly evolving on a daily basis, so it is imperative that we keep on top of it every day.

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Written Content - Copywriting

Well-written content is the cornerstone of effective communication. It engages your audience, conveys your message clearly, and leaves a memorable impression. Good quality content is also vitally important for your website if you want to rank well on Google and other search engines.

Concise content is crucial as it respects your audience’s time and attention span. It conveys information efficiently and enhances user experience.

Professionally crafted copy reflects your brand’s values and personality consistently, strengthening your brand identity across all touchpoints. It also describes your products and services in a clear, concise way which helps your website to rank well on search engines.

Storytelling adds depth to your message, making it relatable and memorable. It creates an emotional connection with your audience.

Well-optimised content, with relevant keywords and engaging writing, can improve your website’s search engine rankings and attract organic traffic.

We provide a wide range of copywriting services, including website content, brochures, blogs, articles, press releases, and more. 

Yes, we specialise in simplifying complex concepts into easily understandable and engaging content that resonates with your audience. We are also very good at writing for businesses with technical detail, whether it’s science, building, technology or agriculture, our copywriters have it covered. All you have to do is make sure the correct terminology has been used.

We collaborate with you to understand your brand’s tone and voice, ensuring that the copy reflects your unique identity. This is an area we really focus on, to ensure we capture the culture of your business and translate that into words. 

Certainly, we can share case studies and examples that highlight how our content has improved user engagement, conversion rates, and overall brand perception.

Firstly, most business owners or even their staff don’t have the time, and often don’t have the skills to provide structured, well-written content for a brochure or website. Professional copywriting ensures that your message is communicated effectively, leaving a lasting impression on your audience. It’s a worthwhile investment in the success of your business.

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Photography + Video

High-quality visuals create a strong first impression, build trust, and effectively convey your brand’s story and offerings. People don’t read much, they just want to look at pictures, so the better your photos and videos, the more engagement you’re likely to create.

We offer a range of photography services, including product photography, corporate headshots, location shots, and lifestyle imagery.

Absolutely, we can conduct photoshoots either on-location, capturing your business in its natural environment, or in a studio setting for more controlled lighting, backgrounds and effects where necessary.

We collaborate with you to understand your brand’s aesthetics and goals, and then we tailor the photography style to match your unique identity.

Video content engages users in a dynamic way, conveying information, emotions, and stories that leave a lasting impact on your audience.

We create a variety of video content, including promotional videos, explainer videos, product demos, customer testimonials, and more.

Yes, we offer end-to-end video production services, including concept development, scriptwriting, filming, editing, and post-production.

Absolutely, we optimise videos for various platforms and devices, ensuring they are accessible and engaging across different mediums. This can be for websites, YouTube, social media or other channels such as TikTok.

High-quality visuals, whether photos or videos, enhance your website, social media profiles, and marketing materials, effectively communicating your brand’s value and offerings.

Certainly, we can showcase a portfolio of our previous photography and video projects that demonstrate our ability to capture and create visually compelling content.

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