Hoed Research

Website Redesign and Development for Hoed Research

Hoed Research is a longstanding, family-owned New Zealand-based market research and customer experience management company, headquartered in Auckland. With nearly 30 years in operation, they specialise in mystery shopping, customer satisfaction feedback, employee engagement, compliance audits, competitor and price checks, and bespoke qualitative and quantitative surveys. Hoed’s national network of thousands of evaluators, auditors, mystery shoppers, and price-checkers serves clients across diverse industries, offering tailored insights shaped to drive meaningful improvements.

Objectives

Hoed approached us for a full website redesign and development to better communicate their sophisticated service suite and longstanding expertise. Their objectives included:

• Highlighting their broad market research capabilities—from mystery shopping to compliance audits—with clarity and depth
• Demonstrating their extensive national evaluator network and customisable survey methods
• Elevating their digital presence to attract both existing and prospective clients in sectors like retail, hospitality, and services
• Enabling simplified internal content updates and client engagement tools through a content management system

Challenges

The previous website lacked a cohesive structure aligned with the breadth and depth of Hoed’s service offerings. There was an inconsistency in presenting each service’s benefit, and no easy way to manage or publish new content. The site did not capture the credibility Hoed has earned through nearly 30 years of delivering actionable insight with a vast field team.

Solution

We delivered a WordPress website redesign and development, offering:

• A clear, expandable site architecture structured around Hoed’s core services (e.g., Mystery Shopping, Compliance Audits, Customer & Employee Feedback)
• Rich content for each service, emphasising customisation, national coverage, and actionable results
• Strategic calls-to-action and lead capture forms aligned with each service page for client enquiry generation
• Improved performance, mobile responsiveness, and a secure foundation to support Hoed’s evolving needs
• A self-manageable CMS, empowering Hoed to publish updates, blog posts, and case studies with ease

Key Features and Enhancements

• Modern, responsive design tailored for desktop and mobile audiences
  Distinct service pages for each offering—mystery shopping, compliance audits, customer/employee feedback, competitor analysis—clarifying their expertise and value

• Lead generation forms embedded in relevant sections to streamline client outreach

• SEO-focused structure and metadata, ensuring better visibility for searches like “mystery shopping NZ” or “compliance audit New Zealand”

• Content management flexibility, allowing easy updates of new features, service enhancements, and client insights

• Trust-building elements emphasising Hoed’s nearly 30 years of experience and vast national field force, fostering credibility and confidence

Notable Results

Since launch, Hoed has experienced:

• A stronger service narrative, enabling clients to understand the breadth and customisation of their offerings
• Better lead generation, with enquiries oriented to specific services and industries
  Enhanced user experience on mobile devices, crucial for busy operations and client teams
• A renewed digital presence that effectively communicates Hoed’s longstanding reputation and local expertise
• A dynamic, internally managed website that grows with their business—without needing external support

Client Feedback

“Excellent website builder. Proactive and efficient. Project delivered on time. Always available to update or discuss an issue. Very happy with final outcome. Would highly recommend!”
Richard Potton