Website Redesign and Development for Storepro

Storepro is New Zealand’s largest privately-owned provider of pallet racking and industrial shelving solutions. Their comprehensive product range includes racking systems (like pallet racking, cantilever, double-deep, custom racks), shelving systems, mezzanine solutions, and accessories. Storepro also offers full-service capabilities—warehouse design, fit-outs, compliance support, project management, inspections, repairs, and automated storage systems like FIFO, AGV, and AS/RS solutions. With design, engineering, and testing carried out in New Zealand to meet rigorous safety and compliance standards—including AS4084:2023 and other regulations—they deliver solutions that are both high quality and reliable.

Objectives

Storepro approached us with the goal of elevating their online presence through a refined recruitment website redesign and development, improving functionality and better showcasing their extensive services. They sought to:

  • Clearly communicate their wide service offerings, from racking systems to warehouse solutions.
  • Present their unique value proposition—NZ-based design and engineering, safety compliance, and full-service capabilities—in a structured and user-friendly way.
  • Enable lead generation and enquiry capture from businesses in logistics, retail, e-commerce, food and beverage, and more.
  • Use a content management system that empowers the Storepro team to update offerings and case studies dynamically.

Challenges

Storepro’s old website lacked a cohesive structure to display its breadth of services and industries serviced. It did not highlight their NZ-design and compliance edge strongly, nor did it support scalable content updates or effective client engagement tools. The navigation could not accommodate the diverse product and service range, limiting both user experience and lead generation potential.

Solution

We implemented a WordPress website redesign and development, enabling:

  • A scalable, structured site architecture that can evolve with Storepro’s offerings.
  • Clear, industry-focused service pages with compelling content, SEO-optimised keywords (like “warehouse racking NZ”, “NZ pallet racking design”, “industrial shelving solutions”), and easy navigation.
  • Integrated lead capture forms and CTAs tailored to each major service and industry vertical.
  • A secure, performance-optimised platform with intuitive content management so Storepro can maintain their site internally.

Key Features and Enhancements

  • Modern responsive design offering seamless browsing across desktop, tablet, and mobile devices.
  • Dedicated service pages for each area—racking systems, shelving, mezzanines, warehouse solutions—highlighting benefits, compliance, and industry relevance.
  • Industry-specific landing pages (e.g., retail, e-commerce, 3PL, food & beverage), making it easy for clients to find tailored solutions.
  • Lead generation forms and call-to-action prompts embedded within service and industry pages.
  • SEO enhancements including structured metadata, keyword-rich descriptions (e.g. “NZ pallet racking solutions”, “compliant industrial shelving NZ”), and improved site architecture.
  • Content management enablement—Storepro’s team can readily update product specs, industries served, testimonials, and news.
  • Safety & compliance highlight—dedicated sections emphasise their local design and testing, high-grade materials, and adherence to standards like AS4084, providing trust and differentiation

Notable Results

Post-launch, Storepro has benefited from:

  • A clearer demonstration of their full service suite, improving lead relevance and client understanding.
  • Increased enquiries across sectors—from e-commerce warehousing to food-storage compliance.
  • Enhanced mobile accessibility, essential for site visitors, including logistics managers and operations teams on the go.
  • Stronger brand credibility, emphasising their NZ-based engineering, safety culture, and longstanding presence since 2004.
  • The ability to manage content effectively—from adding new shelving systems to publishing testimonials and case studies—with ease.

Client Feedback

Storepro were delighted with the strategic clarity and usability of their new WordPress site. They especially commended how easily they could publish new services, industry solutions, and case study content. The refined structure and visual storytelling have sparked a surge in quality enquiries and reinforced Storepro’s reputation in NZ’s competitive storage solutions market.

Visit Storepro website
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